THE ARTIST
NOSH is a Belgian Hong Kong-based illustrator and graphic designer. Having spent the last 20 years in Hong Kong, he never ceases to get inspired by his vibrant home city, full of intriguing contrasts. His linework style subtly denounces the inequality in the world with a touch of humor and creativity. NOSH has always aimed to embellish people’s lives through his art and his optimism.
THE IDEA
The Underrated Heroes of Hong Kong We always have to remember that when times are tough, these heroes have always been here to do the work that most of us won't. The “Underrated Heroes of Hong Kong” collection is a homage to the Hongkongers who never had a voice.
THE CARDBOARD LADY
Ever seen these hunchback women working day and night, scoping the streets for cardboards? These heroes will work one of the most exhausting jobs for just pennies to survive.