Duddell’s gives the traditional Chinese New Year cake an arty edge, collaborating for the second time with Douglas Young of renowned lifestyle brand G.O.D.
Duddell’s welcomed the Year of the Sheep, with wishes of health and prosperity for the Lunar New Year with the sweet New Year Cake and savoury Turnip Cake packaged in special edition boxes designed by GOD.
Duddell’s gift vouchers were also available for purchase at Duddell’s and G.O.D. stores.
The packaging was so popular that after 2016, Duddell's brought back the box in perpetuity.