About G.O.D. 住好啲 - Goods of Desire

Why G.O.D. (住好啲)?

住好啲 literally means "to live better" and it phonetically resembles the characters, “G.O.D.” in Hong Kong's local Cantonese dialect. Our designs are inspired by the vibrant culture of this energetic city where east meets west, and age-old traditions meet cutting-edge technology. With humour and creativity, we turn everyday subjects into truly extraordinary objects.

G.O.D. Letterboxes

Cultural revival is not always about reinterpreting traditions and creating entirely new products. We have also explored a more literal method. By taking actual old objects that belong to Hong Kong and transforming it into something else, we are creating something that is both "old" and "new" at the same time. - Douglas Young

Quintessentially Hong Kong

G.O.D. - Goods of Desire is quintessentially Hong Kong. Founded in 1996, G.O.D. is a heritage design and lifestyle brand that has grown from a small boutique in Ap Lei Chau to an iconic, multi-faceted international retailer. G.O.D. presents Hong Kong to international audiences by creating premium products with a distinct look and feel inspired by the city’s unique history and culture.

Our Mission

G.O.D. strives to preserve and showcase Hong Kong’s unique heritage through design and community initiatives as part of its mission to advocate for cultural enterprise in Hong Kong.

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G.O.D. Founder

Douglas Young

Hong Kong native, designer and artist Douglas Young is the founder and creative force behind Goods of Desire, whose designs are inspired by the vibrant culture of the city he calls home.

Douglas is a leading voice regarding design, arts, creativity and entrepreneurship in Hong Kong, and international companies seek his guidance on design and cultural considerations when establishing entities in the city. In 2015, he was named one of the Debrett’s Hong Kong 100 in the field of art, architecture and design.

As an outspoken proponent of cultural enterprise in Hong Kong, Douglas is often called upon by such media outlets as CNN, Time magazine and The Wall Street Journal to share his views on Hong Kong culture and identity. He hopes, through his work, to inspire future generations of designers to seek inspiration from Hong Kong and foster pride in the community. Douglas was awarded the Honorary Doctorate of Humane Letters by Savannah College of Art & Design in 2017 followed by the Honorary Doctorate of Letters by Sheffield University in 2020.

Some of Our Collaborative Projects

Cathay Pacific

Cathay Pacific came to G.O.D. for ideas when they wanted to execute an upcycling project for hundreds of cabin crew and cockpit uniforms for
their 75th Anniversary in 2021.

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Shangri-La Group

It is an age-old Chinese tradition to carry a bird in a bird cage, and it is believed its singing spreads joy to all who hear it. Island Shangri-La, Hong Kong joined hands with G.O.D. to present a unique gift idea - an original G.O.D. design - the Bird Cage oil burner.

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Starbucks Coffee

As the world’s first Starbucks that was exclusively decorated and designed away from its signature and corporate style, G.O.D. collaborated with Starbucks to create a 'Bing Sutt' concept in Central.

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Need Something Uniquely Hong Kong

From adding a simple logo to a fully customised GOD signature print, we can help with corporate gifting and design project.

Click here to see more of our projects.


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