G.O.D. has always celebrated Hong Kong culture and heritage. So it was no surprise when Cathay Pacific came to us for ideas when they wanted to execute an upcycling project for hundreds of cabin crew and cockpit uniforms for their 75th Anniversary this year.

Cathay Pacific x GOD Anniversary Collaboration

“We felt confident with G.O.D.’s expertise, their knowledge, and that they could bring their point of view in terms of stylish design,” says Jessica Lee, Brand Manager at Cathay.

Coinciding with our own 25th anniversary, it seemed fitting that we took this on and came up with this exciting collection of teddy bears, pouches, cushions, and bags, epitomising the Cathay brand into these unique lifestyle accessories.

Cathay Pacific x GOD pouch bagCathay Pacific x GOD teddy bear

“I think these items will be very popular with a lot of people in Hong Kong – anyone who’s a lover of the brand, who’s seen this iconic red on cabin crew,” says Jessica.

Cathay Pacific x GOD bagCathay Pacific x GOD pillow

To learn more about Cathay Pacific’s upcycling project and merchandise, please click here.