The Hello Kitty x G.O.D. collaboration was a limited-edition collection of fashion apparel and accessories, created to celebrate the 45th anniversary of this iconic character.
In this collection, Hello Kitty embraced G.O.D.’s signature style, featuring fun and bold prints that highlighted symbols of Hong Kong culture, such as neon light shop signs and the traditional tenement buildings known as ‘tong-lau.’
True to G.O.D.'s vibrant aesthetic, the collection included four unique prints in bright colours, showcased on over 55 items, including clothing, accessories, t-shirts, tech accessories, and bags. Each piece was produced in minimal quantities and was available for a limited time.
The collection sold out within just a few weeks.
