By: Sophie He

The co-founder and CEO of lifestyle brand and chain store G.O.D. says local culture is its driving force and it has proved to be a winner. Sophie He reports.

Staying in touch with the local culture has proved to be a very successful business strategy for Douglas Young, co-founder and chief executive officer of Goods of Desire (G.O.D.), a local boutique retail chain selling souvenirs, premium gifts, quirky clothing and home furnishings with a distinct Hong Kong flair.

He founded G.O.D. in 1996 with business partner Benjamin Lau, when Young was all of 25. “The reason why we started it had something to do with the fact that I am a Hong Kong person, I was born in Hong Kong, educated partly in Hong Kong and partly overseas,” Young told China Daily.

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