In June 2016, Asia’s #1 premium beer launched in the US market and shattered the stigma of products that are made-in-Asia. Tiger Beer created a store that championed Asian creativity but built ironically on Canal Street, the counterfeit capital of New York. Featuring more than 500 products from across Asia, including Goods Of Desire representing Hong Kong.
The key message at the core of Tiger Trading Co. was that “Made in Asia” doesn’t translate to low quality.
The two-day pop-up showcased the the best of Asian creativity. Tiger’s team curated more than 500 items representing the best of contemporary Asian fashion, art, design and even technology.
Watch the story of the pop-up featuring GOD Founder, Douglas Young, here.